The opportunity to expand your business globally has never been easier than now, thanks to Amazon’s international marketplace. Thus, knowing how to list your product on Amazon is the first step toward unlocking an unprecedented opportunity to expand your local business globally. It does not necessarily mean that you need to be an established businessman; however, knowing how to list your product on Amazon can significantly transform your local enterprise into a worldwide business. This comprehensive guide covers everything you need to know to list your product on Amazon.
Understanding Amazon Product Listings
- Before learning how to list your product on Amazon, it is essential that you understand what a product listing is. Simply put, a product listing is your virtual shopfront, where you give a prospect a glimpse of your product, leading them to make a buying decision based on the information about it, and prompting them to add it to the cart through its image, description, etc.
- On Amazon, there are two approaches to listing, which are distinguished as such:
- List existing products, list new ones.
- When one chooses to list existing products, it is easy, as the information includes an existing seller’s offer, which, in essence, has a corresponding selling price.
However, when one needs to list new products that are rarely available in the market, a different case arises, depending on one’s plan as a seller, as some plans allow professionals to bulk upload.
Choosing Your Listing Method
- Professional sellers can also benefit from bulk listing opportunities and can integrate third-party tools into their operations.
- Individual sellers mostly add one product at a time, which is ideal for those just starting or with a few products to sell. Understanding how to list your product on Amazon starts with choosing the approach that best suits your inventory count and commercial objectives.
Necessary Pre-requisites for Listing Success
- Amazon Seller Central Account
- Create an active Amazon Seller Central account that serves as your command center: manage your listings, track your sales, and run your business. This professional dashboard grants access to all tools and features relevant to successful selling across Amazon’s global marketplaces.
- Product Identifiers and Barcodes
- Amazon requires a standardized identifier for a product, such as a GTIN, UPC, or an EAN number, to avoid duplication in its huge collection.
- If the products are to match existing listings, the product ID will exist; if new products are to be added, UPC codes must be purchased, and for GTINs.
- Product identifiers enable precise tracking, making them a critical aspect to consider when learning how to list a product on Amazon.
- Product Identifiers and Barcodes
- To uniquely identify items, the online giant Amazon uses standard identification numbers such as GTINs, UPCs, or EANs to prevent duplication in its Comprehensive Product Information.
- Prepare product information, including features, models, sizes, weights, materials, colors, and expiration dates, for your category.
- Write compelling product titles up to 200 characters, and add an engaging description and an appropriate image that meet Amazon’s quality requirements. Choose keywords that can help your links be easily located when searches are done for products like yours.
- Compliance and Documentation
- Make sure your product meets legal requirements and rights before entering the listing process to avoid cancellations or suspensions.
- There may be some categories that require prior approval with supporting documentation, such as safety certification or an authorized supplier invoice, for health, beauty, and food items.
Brand owners can benefit from additional intellectual property protection by enrolling in the Amazon Brand Registry.
Three Methods for Listing Products
- Search and Match for Existing Products
- The search-and-match approach is ideal and works perfectly for sellers who want quick product listing activation and normally list 50-100 products monthly.
- If the item exists in the catalogue, search for it using keywords or use the Amazon Mobile App to search for items using barcodes.
- Once the information is located, a user can add their offer with competitive pricing and the amount of inventory available, without any redundant information.
- This quick, efficient procedure is the fastest way to learn how to list your product on Amazon.
- Bulk Upload for Lare Inventories
- Professional sellers with long product catalogs benefit greatly from time-saving through bulk uploads that allow listing hundreds or thousands of product entries.
- Download the templates provided by Amazon in the ‘inventory files’ format, fill in the information for your products, including your SKU and price, and your files are ready to be re-uploaded.
- Amazon will auto-process these submissions and update your product catalog. This saves you hours of work entering your large lists of items. Understanding how to list your product on the Amazon marketplace in bulk can prove important for businesses.
- Creation of new Listings for Unique Products
- When adding new products to Amazon, if the product is still not available on the site, a new product listing must be created with the appropriate product category and subcategories.
- Ensure comprehensive information is provided, including product descriptions and professional images that comply with Amazon’s photo usage guidelines.
- New product listings require more consideration of optimization because you’re establishing a baseline product presence in Amazon’s vast product database.
- Products Not Bearing Barcodes
GTIN Exemption Process
- Exemption processes by Amazon allow a seller to list certain products, exempted from traditional barcodes: GTINs, including UPCs or EANs.
- Just request an exemption from Seller Central. Once this gets approved, you will be permitted to sell cross-border on Amazon worldwide.
- This is quite a useful exemption for handmade goods, private-label products, or items received from suppliers without barcodes. Learning how to sell your product on Amazon without barcodes opens up opportunities for unique product categories and specialty items.
- Best Practices for Listing Success
Conduct Keyword Research
- Complete research on keywords helps understand how different target audiences search, enabling better product optimization.
- Tools such as Amazon’s search term report show the search terms our listings are actually associated with, providing extremely useful information for our improvement efforts.
Regular Updates and Optimization
- Product listing optimization is not a one-time achievement, but a constantly iterative improvement based on performance data and feedback.
- Understanding how to list the product on Amazon involves committing to ongoing improvement in response to emerging conditions and enhanced customer demand.
- Common Pitfalls to Avoid
Keyword Stuffing Issues
- While tempting to achieve search optimization, keyword stuffing will result in a substandard customer experience and will violate Amazon’s policy, thereby negatively impacting your listing’s ranking.
- Write as a human while effectively embedding the necessary search terms into your titles, bullets, and descriptions.
Poor Inventory Management
- Overselling gives rise to order cancellations, while an understated inventory would mean that some orders are left unfulfilled, hence money is left unaccounted for.
- You have to be aware that you need to have a real, updated notion of your own inventory, and you have to know how to list your product on Amazon with accurate inventory information
Conclusion
The first thing to master in becoming a great e-commerce business is understanding how to list your products on Amazon. By abiding by these guidelines, you shall reach millions worldwide. Start your journey to becoming a great business by becoming a great Amazon business first.
