Instagram’s new repost feature, launched in 2025, marks a major shift in how users can share content. Instead of relying on third-party apps or screenshots, Instagram now offers a built-in way to reshare posts directly to your own feed. This change benefits creators, brands, and everyday users who want to expand their reach and keep their content flowing.
In this guide, we’ll explore how this feature works, what’s changed, and why some creators choose to buy Instagram reposts to strengthen their visibility.
What Is Instagram’s Native Repost Feature?
Instagram’s native repost feature is an official in-app tool that allows users to share someone else’s post directly to their own feed. Reposts appear with a clear label and credit the original creator. This function brings reposting into Instagram’s core experience—no third-party tools, no manual saving or uploading.
Unlike older methods that depended on unofficial apps, this feature is fast, safe, and supported directly by Instagram, making content sharing more transparent and traceable.
When and Why Did Instagram Introduce Reposts?
Instagram officially rolled out the native repost feature in June 2025. The update came in response to years of user demand and the widespread (often unofficial) practice of resharing content through stories, DMs, or external tools.
The goal? To give users a smoother, more integrated experience. By making reposting a native function, Instagram improved content control, tracking, and creator recognition—helping reduce misuse while empowering organic sharing.
How to Use the Repost Feature on Instagram
Using Instagram’s built-in repost option is simple:
- Find a public post you want to share.
- Tap the paper airplane icon beneath the post.
- Select “Repost to Feed.”
- Optionally, add a caption or commentary.
- Confirm the repost.
Once shared, the reposted post appears on your profile with the repost symbol and links back to the original content. You can also remove it later if needed, keeping full control over your feed.
Pro Tip:
Reposting content that aligns with your values or aesthetics can help you stay consistent with your feed even on days you don’t have new content.
Why Are Creators Choosing to Buy Instagram Reposts?
While organic reposts are valuable, some creators opt to buy Instagram reposts to accelerate exposure. This tactic helps new posts reach broader audiences quickly—especially useful for campaigns, product launches, or viral content that needs a boost.
To get the best results, many turn to platforms offering real reposts through niche-aligned accounts. This strategy is often part of a broader content plan, paired with organic growth and paid promotions.
If you’re exploring this method, you can buy Instagram reposts from trusted platforms that specialize in secure and high-quality social engagement.
Real Example:
A small business promoting a product launch may have their post reshared across several theme pages to build initial traction before running paid ads.
Where Can You Buy Reposts Safely in 2025?
Buying reposts is only beneficial if it’s done through reliable sources. Avoid services that use bots or fake accounts, as these can harm your reputation and violate Instagram’s terms.
Look instead for providers ranked among the best SMM panels—these platforms offer targeted reposting services that align with Instagram’s current algorithm and community guidelines.
One such platform is GoUpSocial, known for combining affordability with high-quality targeting and reliable delivery. Whether you’re a brand or a creator, their panel offers repost options tailored to niche audiences without compromising safety or visibility.
A good provider will offer customization, niche targeting, and transparent delivery timelines. Pricing also varies, so comparing options can help you find the cheapest SMM panel that still delivers quality.
What to Look For:
- Reposts from real-looking, niche-relevant profiles
- Gradual delivery instead of instant spam bursts
- Clear refund policies and support channels
Benefits of Reposting: Organic vs. Paid Reach
Both organic and paid reposts serve different purposes—and combining them often brings the best results:
- Organic Reposts: These come from genuine followers or supporters who share your content voluntarily. They build trust and signal strong engagement to Instagram’s algorithm.
- Paid Reposts: These amplify your content on a broader scale. When done through the best social media panels, they help gain traction faster, especially if your account is still growing.
Frequently Asked Questions (FAQ)
Can you remove a reposted post from your profile later?
Yes, reposts can be removed just like any other post. Simply go to the reposted content and select “Remove from profile.”
Do reposts show up in your regular feed and profile grid?
Yes. Reposted content appears on your main feed and profile grid, clearly marked as a repost and credited to the original creator.
What makes Instagram’s native repost feature different from third-party apps?
It’s safer, faster, and doesn’t require downloading external tools. It also ensures creators get credit and users stay within Instagram’s terms of use.
Can you repost your own posts using Instagram’s new feature?
Absolutely. You can reshare your older posts to your feed using the same process—perfect for refreshing valuable content or reviving past campaigns.
