Customer relationship is vital in business – it needs to be maintained. Business owners have to ensure trust and loyalty of customers consistently. You need to have good strategies about marketing, so you can build your brand; however, just strategies are not enough, you need to have the right tools whether it is for communication, promotional media, or any type of marketing media.
WhatsApp is the most popular application for communication, with social media being the most popular promotional medium. But if each digital touchpoints need to be ran separately at the same time, gaining access to all the data and functions amounts to a lot of work.
WhatsApp CRM is an innovative tool that can help your team lighten the load! This makes marketing much easier, because everything is available through one piece of software.
Combining WhatsApp Business with CRM, WhatsApp CRM is a software that keeps track of customer interactions and relationships.
Integrating WhatsApp CRM with Mobile Experience
In order to engage customers with products, you need to offer an engaging experience. You can provide mobile marketing experiences to your customers by integrating WhatsApp with CRM.
This is probably due to the fact that people do most of their day to day tasks on mobile devices now – WhatsApp CRM provides opportunities for business to reach customers more personally and by mobile.
What are the advantages of using WhatsApp CRM to enrich mobile experience?
More Personal Interaction With Customers
WhatsApp CRM has the feature to send personalized messages. Messages that are sent to customers are customized according to their buying history or interaction history. These messages can be sent to several platforms at once, like email, social media, and websites, depending on what your business has as a mode of communication. These personalized messages gives a unique customer experience.
Efficient Communication
We can’t deny the fact that in this all-digitalized era, the attention span of mobile users is severely affected. It is said that only in seven seconds, a mobile user can know whether a content is worth looking at or not. Better still, by using WhatsApp CRM, business owners can manage and control marketing content based on their customers’ habits.
Secrets of Expanding Marketing Reach
Having a larger customer base is very important for the growth of your business. This can be obtained by increasing promotional media where you can go with organic marketing such as using a website or social media, or paid marketing such as using ads in social media like Facebook or Instagram.
Reaching Out Using WhatsApp CRM
Many of us have become reliant on smartphones. As the digital age calls for everything to be mobile-friendly, most sectors, including marketing trends, are also feeling the heat. As such, companies have lined up to be a part of the “digital” marketing race with social media as a marketing channel.
Now, what features of WhatsApp CRM can support marketing or like I mentioned earlier, digital marketing?
How WhatsApp CRM Can Help with Marketing
WhatsApp CRM offer a great deal of help for marketing teams with these features:
- Omni-channel: Engagement of consumers through social media.
- Funneled Messages: Funneling customers based on categories.
In using a CRM feature, you need to adjust with your goal. For example, omni-channel is mor suitable you want to broaden your customer reach from different channels like Instagram or Facebook, whilst Funneled Messages is more suitable to filter customers in segments in order for them to receive the proper customized messages.
Marketing Benefits Of WhatsApp CRM In The Long Run
Forming a loyal customer community
New customers can become loyal customers by integrating WhatsApp CRM. In order to maintain relationship, businesses don’t have to always focus on new customers but instead the retaining ones, the ones that have repurchased your products several times. These retaining customers have the biggest role in the reviews of your products. Make them happy, and your product reviews will be stellar! Now, how can you make these retaining customers still…retain? There are two strategies that are worth trying:
- Offer loyalty rewards, such as special promotions.
- Conduct surveys, find out what they want, what they need, so that you can map a strategy to improve your products and overal improve your business!
Customer Retention Tracking Made Easy
Customer retention shows how many customers are satisfied with the sold products. Tracking customer retention is easier when you integrate your WhatsApp CRM to get purchase frequency or total transaction value over a certain period.
You can also take notive of your customer’s activities like their involvement in surveys or their participation in loyalty programmes. These data can be used to evaluate a plan for your product improvement.
In the rapidly changing landscape of marketing, a company’s success is judged not merely by how well it acquires new customers but also by how it maintains strong ties with its existing customer base as well. WhatsApp CRM proves to be a breakthrough in maximizing retaining customer interaction with the business. WhatsApp CRM due to its advanced features gives companies more than just communication; it creates memorable and meaningful experiences for every customer, new or existing ones.
In the business realm, WhatsApp CRM brings a fresh approach to how businesses engage with their customers. With the use of technology in marketing strategies, companies can enter a period in which successful businesses will no longer be the ones who only care about acquiring new customers, but rather, one with the ability to build a relationship with its existing customers. Reviving customer relationships is not just imaginable but achievable in the current marketing landscape with the help of WhatsApp CRM.
