Did you know that 83% of your customers are willing to refer their friends but only 29% do? In other words, you could be getting a lot more referrals!
If you want to get more referrals and fuel the growth of your business, then try the tactics below to promote your referral program.
Don’t have a referral program? Referral Factory offers plug and play referral program software to help you build, manage and track your referral process from end to end.
Once you’re all set up, you can start promoting your referral program and asking for referrals. Use these five tactics to increase your chances of success 👇
1. Send a monthly mailer to ask for referrals
This is the most effective way to encourage people to keep referring. You can use Referral Factory’s once-off email feature or set up automated reminder emails if you want to set and forget.
2. Promote your referral program on your website or app
This is your most important piece of digital real estate, so don’t forget to use it! With Referral Factory, you can embed your referral program or add it as a widget or pop-up.
3. Prompt people to refer in all your customer touchpoints
Advertise your referral program in your newsletters, blog posts, and even on your invoices. By reminding people to refer with every interaction, you keep your referral program top of mind.
4. Use the QR code that people can scan to join your referral program
Referral Factory gives you a link AND a QR code to promote your referral program. Add it to any promotional material, on your retail store walls, on the tables if you’re a restaurant, or in the waiting area if you’re in the type of business that offers one-on-one consultations.
5. Train your sales and support team to ask for referrals
The best time to ask is right after a good experience with your team. You can even sync your customers’ referral links straight into your CRM, so it’s easy for your team to pass a customer their referral link. Make sure the referral software you choose integrates with most CRMs like HubSpot and Zoho, OR that it can integrate with your payments provider i.e. Stripe.
These tactics are just the tip of the iceberg. Once you start asking for referrals you’ll learn what works best for your business, that allows you to automate more of the process and ensure your program gets the noise it needs. More noice = more referrals = more sales for your business!
If you haven’t launched a referral program just yet, why not give Referral Factory a try? You get 15 days free, access to over 100 referral program templates, a fully customizable referral program builder, over 200 reward options, and much more!
